Email + Package Design for BARBARI

Barbari is a Portland-based brand crafting herbal blends for smoking, steeping, and smudging, has been an inspiring collaborator. I designed and implemented dreamy yet engaging email campaigns that reflect Barbari's playful visual style, working closely with their small creative team to develop layouts for both one-off campaigns and automated flows. Each email was optimized for deliverability, mobile responsiveness, and compatibility across platforms. Additionally, I designed 5-pack child-resistant spliff packaging for the Massachusetts market, seamlessly integrating Barbari's signature branding.

Email ingredients: “We are DEFIANT and cheeky. Playful and a little seductive. Unapologetically ambitious but completely down to earth…” - BARBARI

more email graphic samples:

BARBARI original content should challenge the perception of reality in a subtle way. From props used to image orientation to lighting and shadows or use of reflection, they’re looking to incorporate elements that make someone do a double-take.

With 3 Signature blends, develop a child-resistant, 5-pack spliff package that integrates Barbari’s dreamy visual style + ensure that all design work meets the required cannabis control commission standards.

Massachusetts Recreational THC 5-Pack Spliff Packaging

Muse

These prerolls blend locally grown cannabis flower with Muse herbal smoking blend for easy, incremental lift-off. Peppermint and blue cornflower heighten the THC with a minty wink, sending you off into the afternoon (or morning) feeling invigorated and a little inspired.
Airplane Mode

Prerolls of organically grown cannabis flower mixed with our best-selling Airplane Mode herbal smoking blend for those moments when you seek to quiet the mind. Lavender and blue lotus smoking herbs ease you into a chilled state. Combined with cannabis, these floral pre-rolls are perfect for floating into a zen state of mind.
Car Sex

Prerolls of organically grown cannabis flower mixed with Car Sex herbal smoking blend give you a smooth and playful lift-off. Tantalize your senses and loosen up with lion’s tail, mullein, and hemp CBD. These musky prerolls are perfect for leaning into the spirited party vibes.